Q. What's the difference between a SEO expert and a used car salesman?
A. The used car salesman knows he's lying.
-----Original Message-----
From: nielsen
Sent: Sunday, November 22, 2009 4:12 AM
To: webmaster
Subject: Nielsentech.com Contact Form
Here is the information submitted on Sunday, November 22nd, 2009 at 4:11 am
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fname: L
lname: D
city: Chennai
state: India
email: [removed]
phone: +914[removed]
comments: Hi,
I am writing this requesting you for an SEO project for outsource if you have any. Here is a sample SEO assignment that we executed for a client in USA:
Site for which the SEO was done: www.wifirush.com
Keywords for search on Google (the site is in top 3 searches for the Keywords):
1. Hotspot management and business 1st place in google
2. Hostel WiFi Hotspot - 3rd place in google
3. Motel WiFi Hotspot - 4th place in google
Please get in touch if you are interested in our service. Thank you.
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[Reply Email]
Hi,
Thanks for your message, but there are three things that I must say to you:
1) If you can do good SEO, you would not have to send emails like this.
2) The ranking examples you provide seem good, but the problem is that there are very, very few searches for those keywords. This means that high rankings for them are nearly worthless, since almost no one is using them to search with. If you had gotten even a page two ranking for "wifi hotspot" it would be much better than what you did, since many, many people are using that to search with. There are many other keywords that you could have and should have used to optimize your clients site. I will include a quick list from Google below. You would not have ranked the site for all of them, but using all of them would have increased the traffic to your client's site 2-4 times what it was before it was optimized. And the traffic should have been more relevant.
Use the Google Keyword Tool at https://adwords.google.com/select/KeywordToolExternal to verify what I am saying is true. Or any other keyword research tool. If you want to provide clients with a good service, you MUST optimize their sites for phrases that people actually use more than once a month. True, optimizing sites like this will help a little, because some searches will find the site because you are using "WiFi Hotspot", but how much better the SEO would be if you only use the more popular keyword phrases. I suggest you test this idea on your own site and see how well it works.
3) Yes, you did get rankings for your client, but here is the result that I found for "Hotspot management and business" that includes a listing before and after the one for your client:
Whotspot Managed WiFi Hotspot and Wireless Equipment
WHOTSPOT is the easiest way to start a wifi hotspot business. ... We provide all the back-end Radius AAA, subscriber management, credit card processing and ...
www.whotspot.com/ - Cached
Hotspot management and business, Hotel WiFi Hotspot, Hostel WiFi ...
Hotspot Billing, Ubiquiti Billing, Open-Mesh billing, Hotspot Paypal, Captive Portal, Marina WiFi Hotspot, Campground WiFi Hotspot, WiFi Hotspot billing, ...
www.wifirush.com/ - Cached
Eastern Europe: outsourcing hotspot? - Management - Breaking ...
Dec 8, 2006 ... You are here: silicon.com > Management > IT Director ... That's according to McKinsey and Co, which predicts the business process ...
management.silicon.com › Management › IT Director - Cached
Now, if you look at these listings, which one do you think people are most likely to click on? The one with all the keywords stuffed into the title and description, or the ones that describe what is on the page???
I hope this information is helpful.
Thanks,
Chris
Keywords - Ad Competition - Local Search: Oct - Global Search Vol.
wifi software 0.86 27100 74000
wifi hotspots 1 49500 60500
public wifi 0.8 14800 22200
wifi program 0.53 2400 14800
wifi service 0.86 12100 12100
hotspot anchorfree 0 -1 12100
cafe wifi 0.6 6600 12100
wi fi software 0.66 2400 9900
hotspot manager 0.6 590 5400
hotspot server 0.66 1600 5400
wi fi service 0.73 3600 4400
business wifi 0.93 2900 4400
wifi hardware 0.73 1900 4400
software for wifi 0.2 -1 4400
hotel hotspot 0.66 590 2900
wifi management 0.66 1300 2900
wifi services 0.73 1600 2900
wifi equipment 0.8 1900 2900
wifi solutions 0.8 1000 2900
wifi hotspot software 0.73 1300 2400
wifi monitoring 0.6 1600 2400
wifi programs 0.4 1000 2400
hotspot service 0.6 880 1900
marine wifi 0.53 1600 1900
hotspot management 0.66 720 1600
hotspot system 0.6 590 1600
hot spot software 0.6 720 1600
wi fi provider 0.66 590 1600
make hotspot 0.33 -1 1300
wifi company 0.6 880 1300
hotspot solution 0.66 390 1000
hotspot hardware 0.66 590 1000
hotspot provider 0.66 720 1000
install hotspot 0.33 -1 1000
hotspot business 0.6 390 880
hotspot control 0.53 320 880
wireless hotspot software 0.66 480 880
restaurant hotspot 0.46 140 880
wifi wireless software 0.4 880 880
hotspot equipment 0.6 590 720
installation hotspot 0.4 140 720
hotspots software 0.53 390 720
wifi internet cafe 0.6 -1 720
wifi softwares 0 -1 720
car wi fi 0 -1 720
setup wifi hotspot 0.4 -1 590
hotspot controller 0.6 320 590
creating hotspot 0.33 -1 590
wifi internet provider 0.8 -1 590
wi fi company 0.53 390 590
hotspot solutions 0.6 170 480
managed wifi 0.4 -1 480
wifi hotspot router 0.53 -1 390
become hotspot 0.33 -1 320
creating hotspots 0.4 -1 320
creating a hotspot 0.4 -1 320
wi fi companies 0.53 210 320
hotspot systems 0.46 -1 260
wi fi hotspot software 0.46 91 260
wi fi service provider 0.53 140 260
hotel hotspots 0.53 -1 210
marine wi fi 0.26 110 210
hotspot management system 0.33 -1 170
hot spot system 0.4 -1 170
hotspot access controller 0.46 110 140
hotspot package 0.33 -1 140
wifi hotspot equipment 0.46 46 110
wireless hotspot hardware 0.4 73 110
hot spot management 0.33 36 110
managed hotspot 0.46 -1 91
wireless hotspot solution 0.53 46 91
start a hotspot 0.26 -1 36
wireless hotspot installation 0.4 -1 16
wi fi hotspot provider 0.33 -1 16
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